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SCTP Diploma in Digital Marketing with AI Integration

Harness AI Tools to Boost Productivity and Lead the Future of Digital Marketing!
Pay little or no cash with government subsidies:

Companies that Hire Our Graduates

Overview

This programme is eligible for up to 95% course fee subsidy.

The demand for digital marketing professionals is expected to remain high since Singapore’s digital marketing sector is experiencing phenomenal growth, driven by the country’s strong emphasis on technology and innovation.

Ad spending in the Digital Advertising market is projected to reach US$1,719.0m in 2024.

According to a report by Robert Walters, Digital marketing, social media marketing and e-commerce skillsets will remain highly sought after in 2024.

Singapore is rapidly gaining a reputation in Southeast Asia as a regional technology hub, with tech and digital jobs in heavy demand across a myriad of sectors. However, it is also facing a tech talent shortage. As per Grit’s Singapore Salary Report & Market Outlook for 2022/2023, companies are now willing to pay their employees more (average increase of up to 3.8%) as the economic outlook improves, as well as to offset the talent crunch.

The top five job roles that employers are looking to fill are-

  • Digital marketing (57%)
  • Data analysis (57%)
  • Big data (52%)
  • Strategy and operations (43%)
  • Digital strategy (43%)

Upcoming Class Starts

Get Schedule

Spiral Calendar Streamline Emoji: https://streamlinehq.com

Course Duration

302 Hours (Part Time)

Learning Format

Classroom Based
Facilities and Locations

How Much Does a Digital Marketer Make In Singapore

$3,608/ Month

The average salary for a digital marketer is $3,608 per month in Singapore. 4.2k salaries reported, updated at 13 January 2024.

Source: Indeed

Who Should Attend this Programme?

  • Mid-career individuals seeking industry-relevant skills to improve employability and pivot to new sectors or job roles.
  • Jobseekers seeking employment in Digital Marketing-roles.
  • Career starter aspiring to venture into the field of digital Marketing
  • Entrepreneurs starting their businesses in the related field of Digital Marketing

Digital Marketing Course Overview

Integrating AI into Digital Marketing

Discover AI’s role in digital marketing

Learn key channels and strategies

Set objectives and align with KPIs

Conduct audits with AI-driven insights

Create strategies with ROI-focused plans

Programmatic and Digital Advertising

Understand programmatic advertising concepts and technologies

Master digital ad planning and targeting

Measure campaign effectiveness using KPIs

Gain expertise in executing Google Ads

Integrate AI tools like Performance Max

Mastering AI-Driven Social Media Marketing: Applying Generative AI for Marketing Success

Understand key features of major social platforms

Leverage AI tools for social media strategies

Develop plans for community engagement

Identify, collaborate with, and measure influencers

Create content aligned with marketing goals

Use analytics to refine social strategies

Advanced Social Media Advertising

Align social media ads with strategy

Execute campaigns on various platforms

Master Meta ads with AI support

Implement effective TikTok advertising

Leverage LinkedIn ads for B2B targeting

Content Marketing and Online Partnerships

Master content marketing’s art and strategy

Use AI for content ideation and creation

Implement effective content distribution strategies

Build online partnerships to amplify reach

Advanced Social Media Advertising

Align social media ads with strategy

Execute campaigns on various platforms

Master Meta ads with AI support

Implement effective TikTok advertising

Leverage LinkedIn ads for B2B targeting

Create compelling content aligned with objectives

Mastering Search Engine Optimization (SEO) with AI

Adapt SEO strategies to evolving trends

Understand SEO principles and visibility

Conduct thorough SEO audits and evaluations

Website development using WordPress

Master WordPress for creating and customising websites

Learn UX and design for user-friendly sites

Design intuitive navigation and optimise layouts

Apply WordPress features for effective development

Integrate AI tools for efficient content creation

Creative and Video Creation

Excel in creating visuals with AI optimisation

Tailor content to objectives and audiences

Craft compelling narratives through visuals

Capture compelling photos and videos with mobile phones

Use Canva for engaging design development

Email and Marketing Automation

Master email marketing strategy and planning

Create personalised campaigns with AI platforms

Segment lists for targeted email engagement

Use analytics to optimise campaign performance

Manage automation tools for streamlined marketing

Google Analytics with Tag Manager

Master Google Analytics 4 setup and event tracking

Implement conversion tracking with Google Tag Manager

Analyse marketing reports for improvement

Use AI insights for anomaly detection

Optimise strategies based on analytics data

Personal Branding and Development as a Digital Marketer
Develop compelling resumes and professional profiles Position uniquely in digital marketing Master interview techniques and strategies Plan long-term career development Build and leverage professional networks
Communication Skills for a Digital Marketer (CCS)

Assess stakeholder dynamics for communication objectives

Craft persuasive storylines from diverse information

Adapt approaches based on stakeholder responses

Handle sensitive communications with tact

Develop negotiation strategies considering viewpoints

Align diverse stakeholders for constructive outcomes

Explore emerging channels and tools for adoption

Advancing Business Through Digital Marketing

Integrate AI into digital strategies

Formulate comprehensive digital marketing plans

Execute AI-driven advertising campaigns

Master social media and content

Optimise SEO techniques effectively

Develop websites using WordPress

Create compelling visual content

Implement email marketing automation

Course Fee & Government Subsidies

(SCTP) Diploma in Digital Marketing with AI Integration
TGS-2023040516
Validity Period : 17 Jan 2024 - 31 Jan 2027
302 hours | Classroom based
Full Course Fee
Before subsidies
21-39 Years Old or SG PR
SkillsFuture Funding (Baseline)
Above 40 years Old
SkillsFuture Mid-Career Enhanced Subsidy
Additional Funding Support
Skills & Training Support For Pwds, WIS & ComCare
Course Fee
$15,220.00
$15,220.00
$15,220.00
$15,220.00
SkillsFuture Funding
$0.00
($10,654.00)
($ 13,698.00)
($14,459.00)
Total Nett Fee
$15,220.00
$4,566.00
$1,522.00
$761.00
GST @9%
$1,369.80
$410.94
$410.94
$410.94
Total Fee Payable
Payable via SkillsFuture Credit (SFC)
$ 16,589.80
$4,976.94
After 70% course fee subsidy
$1,932.94
After 90% course fee subsidy
$1,171.94
After 95% course fee subsidy
Please note: As per SSG’s policy, the GST payable for all funding-eligible applicants is calculated based on prevailing GST rate after the baseline funding subsidy of 70%.
Terms and Conditions
  1. SkillsFuture Funding (Baseline) Subsidy – Eligible Singapore Citizens aged 21–39 years old and PRs can enjoy up to 70% course fee subsidies.
  2. SkillsFuture Mid-Career Enhanced Subsidy (MCES) – Eligible Singapore Citizens aged 40 years old and above can enjoy up to 90% course fee subsidies.
  3. Additional Funding Support (AFS) – Eligible Singapore Citizens that meet at least one of the following eligibility criteria can enjoy up to 95% course fee subsidies:
    • Long-term unemployed individuals (unemployed for six months or more)
    • Individuals in need of financial assistance – ComCare Short-to-Medium Term Assistance (SMTA) recipients or Workfare Income Supplement (WIS) recipients
    • Persons with Disabilities
Remarks
  • Eligible Singapore Citizens can use their SkillsFuture Credit to offset course fee payable after funding.
  • Eligible Singapore Citizens can use their PSEA (Post Secondary Education Account) funds to offset course fee payable after funding.
  • Eligible NTUC – UTAP funding for NTUC members

Funding and Subsidies Information

Singaporean Citizens Aged

21-24

~ $3,000

PSEA Funding accumulated by 2025

$5,000

PSEA Funding for ITE graduates aged 30 and below when enroll in a Diploma Programme*

Singaporean Citizens Aged

25-39

$500

Opening SkillsFuture Credit for all Singaporean that does not expire

$500

One-time top-up in 2020, expires at the end of 2025

$5,000

PSEA Funding for ITE graduates aged 30 and below when enroll in a Diploma Programme*

Singaporean Citizens Aged

40+

$500

Opening SkillsFuture Credit for all Singaporean that does not expire

$500

One-time top-up in 2020, expires at the end of 2025

$4,000

SkillsFuture Credits (Mid-Career) that does not expire

Understand Your Course Fee Deduction

Terms and conditions apply. For more information, please approach our staffs to understand the courses and individual eligibility of course funding.

Full Course Fee

Singapore Citizens aged 25 and above can utilize SkillsFuture Credits in addition to existing government subsidies for approved courses.

Singapore Citizens aged 21 to 31 can use funds from their Post-Secondary Education Account (PSEA) to support eligible education and training expenses.

WSQ Course

Singaporeans and PRs aged 21-39 get a 50% subsidy, while those 40 and above receive 70%.

SCTP Programme

Singaporeans and PRs aged 21-39 get a 70% subsidy, while those 40 and above receive 90%.

A 95% subsidy is available for the long-term unemployed, financial aid recipients (ComCare SMTA or WIS), and persons with disabilities.

For more information, please refer: https://bit.ly/3Dnmlo4

SkillsFuture Credit Eligible

A $500 opening SkillsFuture Credit is given to all Singaporeans once they reached 25 years old.

Additional $4000 Mid-Career Support

In the year that you turn 40 years old, you will qualify for the SkillsFuture Credit (Mid-Career Support) of $4,000.

For more information, please refer: https://bit.ly/3FallnV

NTUC UTAP Funding Eligible

NTUC Union members aged 21-39 years old can enjoy a further course fee deductions up to $250 caps per year and $500 for those who aged 40 and above.

For more information, please refer: https://bit.ly/3DnmlyY

Learners Review

5 Reasons to Upskill with BELLS

👥 Strong Alumni-hub

Join a thriving community of over 140,000 graduates who’ve trusted BELLS Tech to transform their careers. Our alumni success stories speak volumes about the credibility and impact of our programmes.

👨🏻‍🏫 Face-to-Face Learning That Works

Get off the sidelines and into the classroom. Our instructor-led, in-person sessions offer direct interaction, immediate feedback, and a more focused, immersive learning experience.

🎯 1:1 Career Coaching & Personal Branding Support

You’re not just upskilling—you’re planning your next move. Receive dedicated career coaching to craft a compelling resume, write impactful cover letters, and optimise your LinkedIn profile to showcase your newly gained tech expertise.

🧠 Industry-Expert Trainers

Learn from seasoned professionals who live and breathe the tech industry. Our industry-aligned courseware ensures you’re equipped with the exact skills employers are hiring for today.

View Our Trainers →

💻 Hands-On, Job-Ready Skills

Theory is just the beginning. Build confidence through project-based learning, real-world simulations, and case studies that translate directly to on-the-job performance.

Why Choose BELLS

BELLS Tech combines structured learning, hands-on skill-building, and personal career support—so you’re not just certified, you’re job-ready.

FAQs

What are The Fundings Available?

Up to 90% course fee subsidy for Singapore Citizens aged 40 and above under the SkillsFuture Mid-Career Enhanced Subsidy.

$4000 SkillsFuture (Mid-Career) Credit Top-Up (from May 2024 onwards).

Up to 95% course fee funding support for jobseekers with greater needs (long-term unemployed, financial assistance recipients, or persons with disabilities).

Additional funding options include SkillsFuture Credit, Additional SkillsFuture Credit (Mid-Career Support), and PSEA (Post-Secondary Education Account).

What is the career path of a Digital Marketer?

The typical career paths for digital marketing executives can vary based on specialization and experience. Here are some common career progressions for digital marketing professionals:

Entry-Level Positions:

  • Digital Marketing Assistant
  • Email Marketing Specialist
  • Social Media Specialist

Mid-Level Positions:

  • Digital Marketing Specialist
  • SEO Manager
  • Social Media Manager

Senior-Level Positions:

  • Digital Marketing Director
  • Head of Marketing
  • Chief Marketing Officer
Minimum Entry Requirements

3 GCE ‘O’ Level Passes including English Language with C6 pass or Higher Nitec or Equivalent.

Be able to listen, speak, read and write English at a proficiency level equivalent to WSQ Workplace Literacy (WPLN) Level 4.

Career Support & Placement Opportunities

Career coaches to assist in building personal brands and sharpening interview skills.

One-on-one help in crafting resumes, cover letters, and LinkedIn profiles that highlight newly developed skills and relevant transferable skills.

Who Are The Instructors Of The Course?

Our trainers are industry practitioners with deep knowledge of the latest security techniques and methodologies. They possess practical knowledge, a strong foundation in computer science and data analysis, and have experience in technology, cybersecurity, and academia. They are skilled communicators and collaborative problem-solvers committed to staying current with industry advancements. Their dynamic teaching style and hands-on approach ensure students grasp both theoretical foundations and practical skills.

How Are Our Programmes Conducted?
  • Classroom-based training facilitated by experienced trainers.
  • Online self-paced learning outside of in-class training hours.
  • Assessments will be through questionnaires, projects, and portfolio building, all of which will be conducted physically in the presence of the trainer at International Plaza.
  • The current class period is from November 26th to June 16th 2025

Join our SCTP Diploma in Digital Marketing with AI Integration Course

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Our Trainers

Instructor NamePart Time/ Full TimeHighest QualificationAwarding Body
Akshay SachdevaAssociate (Part-time)MasterNational University of Singapore
Amaresh SahooAssociate (Part-time)BachelorVellore Institute of Technology
Arasanipalai Mohan AdityaAssociate (Part-time)MasterNational University of Singapore
Archana SakpalAssociate (Part-time)M.PhilMKU India
Bishmer SekaranAssociate (Part-time)Postgraduate DiplomaNgee Ann Polytechnic
Chan See Wei ShawnAssociate (Part-time)BachelorTexas A&M University (USA)
Chew Si Min EstherAssociate (Part-time)BachelorRMIT University
Chua Ser Liang RaymondAssociate (Part-time)DiplomaTemasek Polytechnic
Desmond Sek Kar WaiAssociate (Part-time)MasterNational University of Singapore
Dipayan SarkarAssociate (Part-time)MasterKarnataka State Open University India
Fan Yeng LoonAssociate (Part-time)GCE A LevelAnderson JC
Fu Guoyong DerrickAssociate (Part-time)DiplomaSingapore Polytechnic
Lam Wooi Tong ValtonAssociate (Part-time)BachelorUniversity of Western Sydney
Leslie Chan Tai KuanAssociate (Part-time)DiplomaTMC Business School
Lim Chin Cheng AndrewAssociate (Part-time)BachelorRoyal Melbourne Institute of Technology
Mosbergen Nigel Alphonsus WilliamAssociate (Part-time)DiplomaMiddlesex Polytechnic (London)
Neo Han WeiAssociate (Part-time)MasterNational University of Singapore
Ng Pei YuAssociate (Part-time)DiplomaNgee Ann Polytechnic
Pranav DubeyAssociate (Part-time)MasterAsia Pacific University
Pranjal DubeyAssociate (Part-time)MasterNational University of Singapore
Priya Prasad SadhaleAssociate (Part-time)MasterSavitribai Phule Pune University
Reddivari BhavaniAssociate (Part-time)BachelorJawaharlal Nehru Technological University
Seek Kwai Seng StevenAssociate (Part-time)BachelorSIM University of London
Sharanya RaviAssociate (Part-time)PhDUniversiti Putra Malaysia
Shermann Ishmael RazalAssociate (Part-time)BachelorNational University of Singapore
Sia Hua LimAssociate (Part-time)BachelorUniversity of Bradford
Sunit JhaAssociate (Part-time)MasterKSV University
Swapnil PandeyAssociate (Part-time)BachelorBirla Institute of Technology and Science Pilani
Teng Chee YeenAssociate (Part-time)DiplomaUniversity of Technology Sydney
Vadhavkar Aarushi AmolAssociate (Part-time)MasterSinhgad Institute of Mgmt
Wong Kum Moon DesmondAssociate (Part-time)DiplomaPSB Singapore
Yeo Wei Jiunn KeithAssociate (Part-time)BachelorSIM University
Yuen Chee Kuen KeithAssociate (Part-time)BachelorRoyal Melbourne Institute of Technology

Our Digital Marketing Trainers

Instructor NamePart Time/ Full TimeHighest QualificationAwarding Body
Chan Teck SengAssociate (Part-time)DiplomaNanyang Polytechnic
Chan Wai YeeAssociate (Part-time)BachelorNational University of Singapore
Choo Swee Jin (Gavin)Associate (Part-time)DiplomaComsertrac Computer School
Goh Guiqing JocelynAssociate (Part-time)BachelorUniversity of London
Heng Wee Bin EricAssociate (Part-time)BachelorSingapore University of Social Sciences
Jimmy Hung Jun MingAssociate (Part-time)BachelorMurdoch University
Kelvin Koo Kiat HoongAssociate (Part-time)BachelorNational University of Singapore
Kenny Low Kwan HowAssociate (Part-time)MasterCalifornia State University
Kwok Zhong LiAssociate (Part-time)MasterUniversity of Adelaide
Lee Kin NamAssociate (Part-time)Advanced DiplomaSingapore Polytechnic
Lee Wei Rong ShaunAssociate (Part-time)BachelorJames Cook University
Leslie Chan Tai KuanAssociate (Part-time)DiplomaTMC Business School
Lin XuanbinAssociate (Part-time)BachelorUniversity College Dublin
Mosbergen Nigel Alphonsus WilliamAssociate (Part-time)DiplomaNational University of Ireland
Puan Ziyang ChristopherAssociate (Part-time)MasterQuantic School of Business and Technology
Sandra TanAssociate (Part-time)BachelorRoyal Melbourne Institute of Technology University
Sia Hua LimAssociate (Part-time)BachelorUniversity of Bradford
Song Young Hua (Benjamin)Associate (Part-time)BachelorNanyang Technological University
Tan Kok ChuanAssociate (Part-time)DiplomaSingapore Polytechnic
Tan Ying Zhi (Adeline)Associate (Part-time)Bachelor DegreeUniversity of London
Teng Chee YeenAssociate (Part-time)BachelorUniversity of Technology Sydney
Yap Kian HuatAssociate (Part-time)DiplomaMDIS
Yeo Wei Jiunn KeithAssociate (Part-time)BachelorSIM University
Yuen Chee Kuen KeithAssociate (Part-time)BachelorRoyal Melbourne Institute of Technology

Facilities and Locations

All classes conducted at BELLS Tech Training Centre at International Plaza
Address: 10 Anson Road, International Plaza, #06-12/13/18, Singapore 079903
Facilities and Equipment: Fully equipped labs, fast Wi-Fi, whiteboards, and breakout areas provided.

Classroom

Unit Number

Estimated Floor Area

Room Capacity

Classroom Images

Tech 1

06-18

40

20

<img src="https://bellstech.sg/wp-content/uploads/2024/11/tech-1.jpg" >

Tech 2

06-18

35

20

<img src="https://bellstech.sg/wp-content/uploads/2024/11/tech-2.jpg" >

Tech 3

06-12

46

20

<img src="https://bellstech.sg/wp-content/uploads/2024/11/tech-3.jpg" >

Tech 4

06-12

60

20

<img src="https://bellstech.sg/wp-content/uploads/2024/11/tech-4.jpg" >

Tech 5

06-13

33

20

<img src="https://bellstech.sg/wp-content/uploads/2024/11/tech-5.jpg" >

Tech 6

06-13

56

20

<img src="https://bellstech.sg/wp-content/uploads/2024/11/tech-6.jpg" >

Meet our Instructors

Instructor NamePart Time/ Full TimeHighest QualificationAwarding Body
Amaresh SahooAssociate (Part-time)BachelorVellore institute of technology
Arasanipalai Mohan AdityaAssociate (Part-time)MasterNational University of Singapore
Archana SakpalAssociate (Part-time)MasterMKU India
Bishmer SekaranAssociate (Part-time)Postgraduate DiplomaNgee Ann Polytechnic

Chan See Wei, Shawn

Associate (Part-time)BachelorTexas A&M University (USA)
Chew Si Min EstherAssociate (Part-time)BachelorRMIT University
Chor Kun Xin (Paul)Associate (Part-time)BachelorNanyang Technological University
Chua Ser Liang RaymondAssociate (Part-time)DiplomaTemasek Polytechnic
Desmond Sek Kar WaiAssociate (Part-time)MasterNational University of Singapore
Fu Guoyong DerrickAssociate (Part-time)DiplomaSingapore Polytechnic
Ho Soo Siong (Francis)Associate (Part-time)MasterThe University of Sheffield
Ishmeet SinghAssociate (Part-time)BachelorBusiness India Institute of Finance
Lam Wooi Tong ValtonAssociate (Part-time)BachelorUniversity of Western Sydney
Leslie Chan Tai KuanAssociate (Part-time)DiplomaTMC Business School
Lim Chin Cheng AndrewAssociate (Part-time)BachelorRoyal Melbourne Institute of Technology
Mosbergen Nigel Alphonsus WilliamAssociate (Part-time)DiplomaMiddlesex Polytechnic (UK London)
Ng Pei YuAssociate (Part-time)DiplomaNgee Ann Polytechnic
Pranav DubeyAssociate (Part-time)MasterAsia Pacific University
Pranjal DubeyAssociate (Part-time)MasterNational University of Singapore
Priya Prasad SadhaleAssociate (Part-time)MasterSavitribai Phule Pune University
Seek Kwai Seng StevenAssociate (Part-time)BachelorSIM University of London
Shermann Ishmael RazalAssociate (Part-time)BachelorNational University of Singapore
Sia Hua LimAssociate (Part-time)BachelorUniversity of Bradford
Sunit JhaAssociate (Part-time)MasterKSV University
Swapnil PandeyAssociate (Part-time)Bachelor

Birla Institute of Technology and Science, Pilani

Tan Kwang HweeAssociate (Part-time)MasterNanyang Technological University
Teng Chee YeenAssociate (Part-time)DiplomaUniversity of Technology Sydney
Wong Kum Moon DesmondAssociate (Part-time)DiplomaPSB Singapore
Yam Hong Jian (Malcolm)Associate (Part-time)BachelorNanyang Technological University
Yeo Wei Jiunn KeithAssociate (Part-time)BachelorSIM University
Yuen Chee Kuen KeithAssociate (Part-time)BachelorRoyal Melbourne Institute of Technology

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