SCTP Diploma in Digital Marketing with AI Integration
Harness AI Tools to Boost Productivity and Lead the Future of Digital Marketing!
Pay little or no cash with government subsidies:
Companies that Hire Our Graduates
Overview
This programme is eligible for up to 95% course fee subsidy.
The demand for digital marketing professionals is expected to remain high since Singapore’s digital marketing sector is experiencing phenomenal growth, driven by the country’s strong emphasis on technology and innovation.
Ad spending in the Digital Advertising market is projected to reach US$1,719.0m in 2024.
According to a report by Robert Walters, Digital marketing, social media marketing and e-commerce skillsets will remain highly sought after in 2024.
Singapore is rapidly gaining a reputation in Southeast Asia as a regional technology hub, with tech and digital jobs in heavy demand across a myriad of sectors. However, it is also facing a tech talent shortage. As per Grit’s Singapore Salary Report & Market Outlook for 2022/2023, companies are now willing to pay their employees more (average increase of up to 3.8%) as the economic outlook improves, as well as to offset the talent crunch.
The top five job roles that employers are looking to fill are-
- Digital marketing (57%)
- Data analysis (57%)
- Big data (52%)
- Strategy and operations (43%)
- Digital strategy (43%)
Upcoming Class Starts
Course Duration
302 Hours (Part Time)
Learning Format
Classroom Based
Facilities and Locations
How Much Does a Digital Marketer Make In Singapore
$3,608/ Month
The average salary for a digital marketer is $3,608 per month in Singapore. 4.2k salaries reported, updated at 13 January 2024.
Source: Indeed
Who Should Attend this Programme?
- Mid-career individuals seeking industry-relevant skills to improve employability and pivot to new sectors or job roles.
- Jobseekers seeking employment in Digital Marketing-roles.
- Career starter aspiring to venture into the field of digital Marketing
- Entrepreneurs starting their businesses in the related field of Digital Marketing
Digital Marketing Course Overview
Integrating AI into Digital Marketing
Discover AI’s role in digital marketing
Learn key channels and strategies
Set objectives and align with KPIs
Conduct audits with AI-driven insights
Create strategies with ROI-focused plans
Programmatic and Digital Advertising
Understand programmatic advertising concepts and technologies
Master digital ad planning and targeting
Measure campaign effectiveness using KPIs
Gain expertise in executing Google Ads
Integrate AI tools like Performance Max
Mastering AI-Driven Social Media Marketing: Applying Generative AI for Marketing Success
Understand key features of major social platforms
Leverage AI tools for social media strategies
Develop plans for community engagement
Identify, collaborate with, and measure influencers
Create content aligned with marketing goals
Use analytics to refine social strategies
Advanced Social Media Advertising
Align social media ads with strategy
Execute campaigns on various platforms
Master Meta ads with AI support
Implement effective TikTok advertising
Leverage LinkedIn ads for B2B targeting
Content Marketing and Online Partnerships
Master content marketing’s art and strategy
Use AI for content ideation and creation
Implement effective content distribution strategies
Build online partnerships to amplify reach
Advanced Social Media Advertising
Align social media ads with strategy
Execute campaigns on various platforms
Master Meta ads with AI support
Implement effective TikTok advertising
Leverage LinkedIn ads for B2B targeting
Create compelling content aligned with objectives
Mastering Search Engine Optimization (SEO) with AI
Adapt SEO strategies to evolving trends
Understand SEO principles and visibility
Conduct thorough SEO audits and evaluations
Website development using WordPress
Master WordPress for creating and customising websites
Learn UX and design for user-friendly sites
Design intuitive navigation and optimise layouts
Apply WordPress features for effective development
Integrate AI tools for efficient content creation
Creative and Video Creation
Excel in creating visuals with AI optimisation
Tailor content to objectives and audiences
Craft compelling narratives through visuals
Capture compelling photos and videos with mobile phones
Use Canva for engaging design development
Email and Marketing Automation
Master email marketing strategy and planning
Create personalised campaigns with AI platforms
Segment lists for targeted email engagement
Use analytics to optimise campaign performance
Manage automation tools for streamlined marketing
Google Analytics with Tag Manager
Master Google Analytics 4 setup and event tracking
Implement conversion tracking with Google Tag Manager
Analyse marketing reports for improvement
Use AI insights for anomaly detection
Optimise strategies based on analytics data
Personal Branding and Development as a Digital Marketer
Develop compelling resumes and professional profiles
Position uniquely in digital marketing
Master interview techniques and strategies
Plan long-term career development
Build and leverage professional networks
Communication Skills for a Digital Marketer (CCS)
Assess stakeholder dynamics for communication objectives
Craft persuasive storylines from diverse information
Adapt approaches based on stakeholder responses
Handle sensitive communications with tact
Develop negotiation strategies considering viewpoints
Align diverse stakeholders for constructive outcomes
Explore emerging channels and tools for adoption
Advancing Business Through Digital Marketing
Integrate AI into digital strategies
Formulate comprehensive digital marketing plans
Execute AI-driven advertising campaigns
Master social media and content
Optimise SEO techniques effectively
Develop websites using WordPress
Create compelling visual content
Implement email marketing automation
Course Fee & Government Subsidies
|
(SCTP) Diploma in Digital Marketing with AI Integration
TGS-2023040516 Validity Period : 17 Jan 2024 - 31 Jan 2027 302 hours | Classroom based |
Full Course Fee
Before subsidies |
21-39 Years Old or SG PR
SkillsFuture Funding (Baseline) |
Above 40 years Old
SkillsFuture Mid-Career Enhanced Subsidy |
Additional Funding Support
Skills & Training Support For Pwds, WIS & ComCare |
|---|---|---|---|---|
|
Course Fee
|
$15,220.00
|
$15,220.00
|
$15,220.00
|
$15,220.00
|
|
SkillsFuture Funding
|
$0.00
|
($10,654.00)
|
($ 13,698.00)
|
($14,459.00)
|
|
Total Nett Fee
|
$15,220.00
|
$4,566.00
|
$1,522.00
|
$761.00
|
|
GST @9%
|
$1,369.80
|
$410.94
|
$410.94
|
$410.94
|
|
Total Fee Payable
|
|
Payable via SkillsFuture Credit (SFC)
|
|
|
|
$ 16,589.80
|
$4,976.94
After 70% course fee subsidy |
$1,932.94
After 90% course fee subsidy |
$1,171.94
After 95% course fee subsidy |
|
Please note: As per SSG’s policy, the GST payable for all funding-eligible applicants is calculated based on prevailing GST rate after the baseline funding subsidy of 70%.
Terms and Conditions
- SkillsFuture Funding (Baseline) Subsidy – Eligible Singapore Citizens aged 21–39 years old and PRs can enjoy up to 70% course fee subsidies.
- SkillsFuture Mid-Career Enhanced Subsidy (MCES) – Eligible Singapore Citizens aged 40 years old and above can enjoy up to 90% course fee subsidies.
- Additional Funding Support (AFS) – Eligible Singapore Citizens that meet at least one of the following eligibility criteria can enjoy up to 95% course fee subsidies:
- Long-term unemployed individuals (unemployed for six months or more)
- Individuals in need of financial assistance – ComCare Short-to-Medium Term Assistance (SMTA) recipients or Workfare Income Supplement (WIS) recipients
- Persons with Disabilities
Remarks
- Eligible Singapore Citizens can use their SkillsFuture Credit to offset course fee payable after funding.
- Eligible Singapore Citizens can use their PSEA (Post Secondary Education Account) funds to offset course fee payable after funding.
- Eligible NTUC – UTAP funding for NTUC members
Funding and Subsidies Information
Singaporean Citizens Aged
21-24
~ $3,000
PSEA Funding accumulated by 2025
$5,000
PSEA Funding for ITE graduates aged 30 and below when enroll in a Diploma Programme*
Singaporean Citizens Aged
25-39
$500
Opening SkillsFuture Credit for all Singaporean that does not expire
$500
One-time top-up in 2020, expires at the end of 2025
$5,000
PSEA Funding for ITE graduates aged 30 and below when enroll in a Diploma Programme*
Singaporean Citizens Aged
40+
$500
Opening SkillsFuture Credit for all Singaporean that does not expire
$500
One-time top-up in 2020, expires at the end of 2025
$4,000
SkillsFuture Credits (Mid-Career) that does not expire
Understand Your Course Fee Deduction
Terms and conditions apply. For more information, please approach our staffs to understand the courses and individual eligibility of course funding.
Full Course Fee
Singapore Citizens aged 25 and
above can utilize SkillsFuture Credits in addition to existing government subsidies for approved courses.
Singapore Citizens aged 21 to 31 can use funds from their Post-Secondary Education
Account (PSEA) to support eligible education and training expenses.
WSQ Course
Singaporeans and PRs aged 21-39 get a 50% subsidy, while those 40 and above receive 70%.
SCTP Programme
Singaporeans and PRs aged 21-39 get a 70% subsidy, while those 40 and above receive 90%.
A 95% subsidy is available for the long-term unemployed, financial aid recipients (ComCare SMTA or WIS), and persons with disabilities.
For more information, please refer:
https://bit.ly/3Dnmlo4
SkillsFuture Credit Eligible
A $500 opening SkillsFuture Credit is given to all Singaporeans once they reached 25 years old.
Additional $4000 Mid-Career Support
In the year that you turn 40 years old, you will qualify for the SkillsFuture Credit (Mid-Career Support) of $4,000.
For more information, please refer:
https://bit.ly/3FallnV
NTUC UTAP Funding Eligible
NTUC Union members aged 21-39 years old can enjoy a further course fee deductions up to $250 caps per year and $500 for those who aged 40 and above.
For more information, please refer:
https://bit.ly/3DnmlyY
Learners Review
A very apt and engaging course which is relevant in the current social setup, with AI + ChatGPT usage within social media.
Phang Tee Hwee Sharon
SMM AI (March 2025)
Learnt in depth even for Excel, when I did not know such features existed. PowerBI, MySQL and Orange widened my knowledge a lot.
Jayasim
April 2025- Data and Digital Analytics
This course provides me an opportunity to enhance my knowledge and skills using RPA and find ways to apply them into my work to increase productivity.
Cheong Kok Foong
April 2025 – Robotic Process Automation
This course provided sufficient knowledge and skills for us to use ChatGPT for either our personal use or work purposes. There are variations of activities during the class to ensure we are given time to practice and keep us interested.
Chok See San
May 2025 – Digital Transformation in the Era of 5G & AI
Kenny was a pro at conducting the DDA class and kept us engaged and informed throughout. I’m glad to have attended this course and walk away with a better understanding of data analytics and I’m excited to apply my new skills to level up at work.
Sangita Arul
May 2025 – Data and Digital Analytics
5 Reasons to Upskill with BELLS
👥 Strong Alumni-hub
Join a thriving community of over 140,000 graduates who’ve trusted BELLS Tech to transform their careers. Our alumni success stories speak volumes about the credibility and impact of our programmes.
👨🏻🏫 Face-to-Face Learning That Works
Get off the sidelines and into the classroom. Our instructor-led, in-person sessions offer direct interaction, immediate feedback, and a more focused, immersive learning experience.
🎯 1:1 Career Coaching & Personal Branding Support
You’re not just upskilling—you’re planning your next move. Receive dedicated career coaching to craft a compelling resume, write impactful cover letters, and optimise your LinkedIn profile to showcase your newly gained tech expertise.
🧠 Industry-Expert Trainers
Learn from seasoned professionals who live and breathe the tech industry. Our industry-aligned courseware ensures you’re equipped with the exact skills employers are hiring for today.
💻 Hands-On, Job-Ready Skills
Theory is just the beginning. Build confidence through project-based learning, real-world simulations, and case studies that translate directly to on-the-job performance.
Why Choose BELLS
BELLS Tech combines structured learning, hands-on skill-building, and personal career support—so you’re not just certified, you’re job-ready.
FAQs
What are The Fundings Available?
Up to 90% course fee subsidy for Singapore Citizens aged 40 and above under the SkillsFuture Mid-Career Enhanced Subsidy.
$4000 SkillsFuture (Mid-Career) Credit Top-Up (from May 2024 onwards).
Up to 95% course fee funding support for jobseekers with greater needs (long-term unemployed, financial assistance recipients, or persons with disabilities).
Additional funding options include SkillsFuture Credit, Additional SkillsFuture Credit (Mid-Career Support), and PSEA (Post-Secondary Education Account).
What is the career path of a Digital Marketer?
The typical career paths for digital marketing executives can vary based on specialization and experience. Here are some common career progressions for digital marketing professionals:
Entry-Level Positions:
- Digital Marketing Assistant
- Email Marketing Specialist
- Social Media Specialist
Mid-Level Positions:
- Digital Marketing Specialist
- SEO Manager
- Social Media Manager
Senior-Level Positions:
- Digital Marketing Director
- Head of Marketing
- Chief Marketing Officer
Minimum Entry Requirements
3 GCE ‘O’ Level Passes including English Language with C6 pass or Higher Nitec or Equivalent.
Be able to listen, speak, read and write English at a proficiency level equivalent to WSQ Workplace Literacy (WPLN) Level 4.
Career Support & Placement Opportunities
Career coaches to assist in building personal brands and sharpening interview skills.
One-on-one help in crafting resumes, cover letters, and LinkedIn profiles that highlight newly developed skills and relevant transferable skills.
Who Are The Instructors Of The Course?
Our trainers are industry practitioners with deep knowledge of the latest security techniques and methodologies. They possess practical knowledge, a strong foundation in computer science and data analysis, and have experience in technology, cybersecurity, and academia. They are skilled communicators and collaborative problem-solvers committed to staying current with industry advancements. Their dynamic teaching style and hands-on approach ensure students grasp both theoretical foundations and practical skills.
How Are Our Programmes Conducted?
- Classroom-based training facilitated by experienced trainers.
- Online self-paced learning outside of in-class training hours.
- Assessments will be through questionnaires, projects, and portfolio building, all of which will be conducted physically in the presence of the trainer at International Plaza.
- The current class period is from November 26th to June 16th 2025
Join our SCTP Diploma in Digital Marketing with AI Integration Course
