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SCTP Diploma in Digital Marketing with AI Integration

Harness AI Tools to Boost Productivity and Lead the Future of Digital Marketing!

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Career-Boosting Certifications

Upcoming Class Starts

19^th Aug | 5^th Sep, 2024

Course Duration

302 Hours

Learning Format

Classroom & Synchronous eLearning

Overview

This programme is eligible for up to 95% course fee subsidy.

The demand for digital marketing professionals is expected to remain high since Singapore’s digital marketing sector is experiencing phenomenal growth, driven by the country’s strong emphasis on technology and innovation.

Ad spending in the Digital Advertising market is projected to reach US$1,719.0m in 2024.

According to a report by Robert Walters, Digital marketing, social media marketing and e-commerce skillsets will remain highly sought after in 2024.

Singapore is rapidly gaining a reputation in Southeast Asia as a regional technology hub, with tech and digital jobs in heavy demand across a myriad of sectors. However, it is also facing a tech talent shortage. As per Grit’s Singapore Salary Report & Market Outlook for 2022/2023, companies are now willing to pay their employees more (average increase of up to 3.8%) as the economic outlook improves, as well as to offset the talent crunch.

The top five job roles that employers are looking to fill are-

Digital marketing (57%)
Data analysis (57%)
Big data (52%)
Strategy and operations (43%)
Digital strategy (43%)

The average salary for a digital marketer is $3,608 per month in Singapore. 4.2k salaries reported, updated at 13 January 2024.

*Source: Indeed

What Skills You Will Learn

How Are Our Programmes Conducted?

Mode of Training

The training delivery is conducted in a blended combination of 30 % in classroom and 70% via synchronous online training.

Total Training Duration

302 hours of in-class and synchronous e-learning.

Certification

Participants who fulfil and complete all the modules will receive a Diploma Certificate of Completion issued by BELLS Institute of Higher Learning Pte Ltd

Why Learn at BELLS?

Courses

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Industry Experts

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Students Graduated

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Learning Centers

Strong alumni portal of more than 140,000 students
Multiple training centers across Singapore
One of the leading institutions in Singapore since 2008
Course is eligible for SkillsFuture Credit.
Hands-on session with practical lesson
Live demonstration of every feature and procedure

Who Should Take the Courses?

Professionals across any sector who wish to level-up their skills
Mid-Career PMETs who are considering switching to a new career

Learner's Review

Rachel Tan Wen Yen

DTF (June 2023)

The 4-Day Digital Transformation workshop at BELLS Institute was an eye-opener, especially in applying AI apps to enhance work skills. Kelvin Lee accommodated diverse learning paces.

Loh Jia Jia

SMM AI (November 2023)

Mr. Keith, our AI-driven social media marketing trainer, has revolutionized our approach by blending AI with social media strategy through his expertise and hands-on guidance.

Tan Siew Fong

NLP (March 2023)

Trainer Ms. Sylvia is very good and experienced in sharing theories and getting participants excited. Darren is always ready to support queries.

Quek Chun Ming

WIX (May 2023)

From zero to hero, I’ve learned how to create my first website in just 3 weeks. Basic IT knowledge is important for the weekly assignments.

Low Siew Yong

PPV (August 2024)

The trainer is an excellent tutor, able to coach and motivate learners to gain interest in this videography course. He is very professional in teaching and sharing knowledge.

Valliappan Ramasamy

RPA (April 2023)

A very useful technology to learn – how to reduce repetitive, error-prone manual tasks and automate the integration of applications quickly and easily.

Course Fees

SCTP Diploma in Digital Marketing with AI Integration	Full Course Fee (Before subsidies)	SG Citizen (21-39 years old) or SG PR	SG Citizen (Above 40 years old)	SG Citizen (Eligible for Additional Funding Support)
Course Fee	$15,220.00	$15,220.00	$15,220.00	$15,220.00
SkillsFuture Funding	$0.00	$10,654.00	$13,698.00	$14,459.00
Total Nett Fee	$15,220.00	$4,566.00	$1,522.00	$761.00
GST @9%	$1,369.80	$410.94	$410.94	$410.94
Total Fee Payable	$16,589.80	$4,976.94	$1,932.94	$1,171.94

Total Fee payable via SkillsFuture Credit, $4,000 SkillsFuture (mid-career), PSEA or in cash.

Please note: As per SSG’s policy, the GST payable for all funding-eligible applicants is calculated based on prevailing GST rate after the baseline funding subsidy of 70%.

SkillsFuture Funding (Baseline) Subsidy – Eligible Singapore Citizens aged 21-39 years old and PRs can enjoy up to 70% course fee subsidies.
SkillsFuture Mid-Career Enhanced Subsidy (MCES) – Eligible Singapore Citizens aged 40 years old and above can enjoy up to 90% course fee subsidies.
Additional Funding Support (AFS) – Eligible Singapore Citizens that meet at least one of the following eligibility criteria can enjoy up to 95% course fee subsidies:

Long-term unemployed individuals (unemployed for six months or more); or
Individuals in need of financial assistance – ComCare Short-to-Medium Term Assistance (SMTA) recipients or workfare Income Supplement (WIS) recipients; or
Persons with Disabilities

Funding Eligibility Criteria

Singapore Citizens or Singapore Permanent Residents or LTVP+ holder
Trainees must achieve at least 75% attendance.
Trainees must pass all prescribed tests / assessments and attain 100% competency.
BELLS Institute of Higher Learning reserves the right to claw back the funded amount from the Trainee if he/she did not meet the eligibility criteria.

Remarks

Eligible Singapore Citizens can use their SkillsFuture Credit to offset course fee payable after funding.
Eligible Singapore Citizens can use their PSEA (Post Secondary Education Account) funds to offset course fee payable after funding.
Eligible NTUC – UTAP funding for NTUC members.

FAQs

What Are The Fundings Available?

Enhanced funding subsidy of up to 90% of course fees for Singapore Citizens aged 40 years old and above under SkillsFuture Mid-Career Enhanced Subsidy
$4000 SkillsFuture (Mid-Career) Credit Top-Up Eligible
Additional course fee funding support of up to 95% of course fees for jobseekers with greater needs. Individuals must be Singapore Citizens and meet one of following eligibility criteria:
- Long-term unemployed individuals (unemployed for six months or more); or
- Individuals in need of financial assistance – Com Care, Short-to-Medium Term Assistance (SMTA) recipients or Workfare Income Supplement (WIS) recipients; or
- Persons with Disabilities
Additionally, individuals can use their Skills Future Credit (opening and top-up), Additional SkillsFuture Credit (Mid-Career Support) and PSEA (Post-Secondary Education Account) Funding to offset the balance course fees for SCTP

What is the career path of a Digital Marketer?

The typical career paths for digital marketing executives can vary based on specialization and experience. Here are some common career progressions for digital marketing professionals:

Entry-Level Positions:

Digital Marketing Assistant
Email Marketing Specialist
Social Media Specialist

Mid-Level Positions:

Digital Marketing Specialist
SEO Manager
Social Media Manager

Senior-Level Positions:

Digital Marketing Director
Head of Marketing
Chief Marketing Officer

What are the minimum entry requirements?

Singapore Citizens, Singapore permanent residents, and holders of Long-term Visit Pass plus (“LTVP+ Holders”) who are aged 21 years old and above
At least 3 GCE ‘O’ Level Passes including English Language with C6 pass or Higher Nitec or Equivalent
Be able to listen, speak, read and write English at a proficiency level equivalent to WSQ Workplace Literacy (WPLN) Level 4
Possess the right attitude to complete the programme and seek employment in the related field of training.

What are the career support & placement opportunities?

You will be assigned to a career coach who will help you to build your personal brand and sharpen up your interview skills for your future job applications.
Get one to one help in crafting a resume, cover letter and LinkedIn Profile that succinctly showcases your newly developed skills while crafting your relevant transferable skills for the sector you are applying for.

May I get an overview of the course?

Upon completion of the (SCTP) Diploma in Digital Marketing and AI Integration, learners gain expertise to proficiently integrate AI into digital marketing strategies.
They acquire skills in formulating comprehensive digital plans, executing AI-driven advertising campaigns, mastering social media and content strategies, optimizing SEO techniques, developing websites using WordPress, creating compelling visual content, implementing email marketing automation, harnessing analytics insights, and managing personal branding.
Graduates emerge equipped to navigate dynamic digital landscapes, solve real-world marketing challenges innovatively, and drive impactful results through cutting-edge AI-integrated strategies.

Who are the instructors of the course?

The SCTP Digital Marketing trainers are led by a team of distinguished industry practitioners, each bringing a wealth of real-world experience and expertise. Our trainers are not just educators; they are leading professionals who have honed their skills in the dynamic world of digital marketing. They come from a diverse range of backgrounds, including digital agencies. Their qualifications are a blend of academic achievements and substantial practical experience, ensuring they are well-equipped to provide a comprehensive and current perspective on the digital marketing landscape.

Beyond their professional accomplishments, our trainers are passionate educators committed to delivering an engaging and interactive learning experience. They understand the importance of staying abreast with the latest trends and tools in digital marketing, and they bring this cutting-edge knowledge into the classroom. Their teaching methodology is hands-on, reflecting the real-world challenges and opportunities in digital marketing. By learning from these seasoned experts, our students gain not only theoretical knowledge but also practical insights that are immediately applicable in their professional lives.

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