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SCTP Diploma in Digital Marketing with AI Integration

Harness AI Tools to Boost Productivity and Lead the Future of Digital Marketing!
Most Popular

4.5

SCTP Diploma
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Career-Boosting Certifications

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Upcoming Class Period

Nil

Course Duration

302 Hours (Part Time)

Learning Format

Classroom & Synchronous eLearning

Overview

This programme is eligible for up to 95% course fee subsidy.

The demand for digital marketing professionals is expected to remain high since Singapore’s digital marketing sector is experiencing phenomenal growth, driven by the country’s strong emphasis on technology and innovation.

Ad spending in the Digital Advertising market is projected to reach US$1,719.0m in 2024.

According to a report by Robert Walters, Digital marketing, social media marketing and e-commerce skillsets will remain highly sought after in 2024.

Singapore is rapidly gaining a reputation in Southeast Asia as a regional technology hub, with tech and digital jobs in heavy demand across a myriad of sectors. However, it is also facing a tech talent shortage. As per Grit’s Singapore Salary Report & Market Outlook for 2022/2023, companies are now willing to pay their employees more (average increase of up to 3.8%) as the economic outlook improves, as well as to offset the talent crunch.

The top five job roles that employers are looking to fill are-

  • Digital marketing (57%)
  • Data analysis (57%)
  • Big data (52%)
  • Strategy and operations (43%)
  • Digital strategy (43%)
The average salary for a digital marketer is $3,608 per month in Singapore. 4.2k salaries reported, updated at 13 January 2024.
*Source: Indeed

What Skills You Will Learn

Integrating AI into Digital Marketing

Discover AI's role in digital marketing

Learn key channels and strategies

Set objectives and align with KPIs

Conduct audits with AI-driven insights

Create strategies with ROI-focused plans

Programmatic and Digital Advertising

Understand programmatic advertising concepts and technologies

Master digital ad planning and targeting

Measure campaign effectiveness using KPIs

Gain expertise in executing Google Ads

Integrate AI tools like Performance Max

Mastering AI-Driven Social Media Marketing: Applying Generative AI for Marketing Success

Understand key features of major social platforms

Leverage AI tools for social media strategies

Develop plans for community engagement

Identify, collaborate with, and measure influencers

Create content aligned with marketing goals

Use analytics to refine social strategies

Advanced Social Media Advertising

Align social media ads with strategy

Execute campaigns on various platforms

Master Meta ads with AI support

Implement effective TikTok advertising

Leverage LinkedIn ads for B2B targeting

Content Marketing and Online Partnerships

Master content marketing’s art and strategy

Use AI for content ideation and creation

Implement effective content distribution strategies

Build online partnerships to amplify reach

Advanced Social Media Advertising

Align social media ads with strategy

Execute campaigns on various platforms

Master Meta ads with AI support

Implement effective TikTok advertising

Leverage LinkedIn ads for B2B targeting

Create compelling content aligned with objectives

Mastering Search Engine Optimization (SEO) with AI

Adapt SEO strategies to evolving trends

Understand SEO principles and visibility

Conduct thorough SEO audits and evaluations

Website development using WordPress

Master WordPress for creating and customising websites

Learn UX and design for user-friendly sites

Design intuitive navigation and optimise layouts

Apply WordPress features for effective development

Integrate AI tools for efficient content creation

Creative and Video Creation

Excel in creating visuals with AI optimisation

Tailor content to objectives and audiences

Craft compelling narratives through visuals

Capture compelling photos and videos with mobile phones

Use Canva for engaging design development

Email and Marketing Automation

Master email marketing strategy and planning

Create personalised campaigns with AI platforms

Segment lists for targeted email engagement

Use analytics to optimise campaign performance

Manage automation tools for streamlined marketing

Google Analytics with Tag Manager

Master Google Analytics 4 setup and event tracking

Implement conversion tracking with Google Tag Manager

Analyse marketing reports for improvement

Use AI insights for anomaly detection

Optimise strategies based on analytics data

Personal Branding and Development as a Digital Marketer

Develop compelling resumes and professional profiles

Position uniquely in digital marketing

Master interview techniques and strategies

Plan long-term career development

Build and leverage professional networks

Communication Skills for a Digital Marketer (CCS)

Assess stakeholder dynamics for communication objectives

Craft persuasive storylines from diverse information

Adapt approaches based on stakeholder responses

Handle sensitive communications with tact

Develop negotiation strategies considering viewpoints

Align diverse stakeholders for constructive outcomes

Explore emerging channels and tools for adoption

Advancing Business Through Digital Marketing

Integrate AI into digital strategies

Formulate comprehensive digital marketing plans

Execute AI-driven advertising campaigns

Master social media and content

Optimise SEO techniques effectively

Develop websites using WordPress

Create compelling visual content

Implement email marketing automation

How Are Our Programmes Conducted?

Mode of Training

The training delivery is conducted in a blended combination of 30 % in classroom and 70% via synchronous online training.

Total Training Duration

302 hours of in-class and synchronous e-learning.

Certification

Participants who fulfil and complete all the modules will receive a Diploma Certificate of Completion issued by BELLS Institute of Higher Learning Pte Ltd

Why Learn at BELLS?

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  • Strong alumni portal of more than 140,000 students
  • Multiple training centers across Singapore
  • One of the leading institutions in Singapore since 2008
  • Course is eligible for SkillsFuture Credit.
  • Hands-on session with practical lesson
  • Live demonstration of every feature and procedure

Who Should Take the Courses?

  • Professionals across any sector who wish to level-up their skills
  • Mid-Career PMETs who are considering switching to a new career
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Facilities and Locations

Lessons will be conducted at BELLSTech Training Centre at International Plaza
Address: 10 Anson Road, International Plaza, #06-12/13/18
Facilities and Equipment: White Board, Projector, Wifi Internet Connection

Classroom

Unit Number

Estimated Floor Area

Room Capacity

Classroom Images

Tech 1

06-18

40

20

<img src="https://bellstech.sg/wp-content/uploads/2024/11/tech-1.jpg" >

Tech 2

06-18

35

20

<img src="https://bellstech.sg/wp-content/uploads/2024/11/tech-2.jpg" >

Tech 3

06-12

46

20

<img src="https://bellstech.sg/wp-content/uploads/2024/11/tech-3.jpg" >

Tech 4

06-12

60

20

<img src="https://bellstech.sg/wp-content/uploads/2024/11/tech-4.jpg" >

Tech 5

06-13

33

20

<img src="https://bellstech.sg/wp-content/uploads/2024/11/tech-5.jpg" >

Tech 6

06-13

56

20

<img src="https://bellstech.sg/wp-content/uploads/2024/11/tech-6.jpg" >

Learner's Review

Rachel Tan Wen Yen

DTF (June 2023)
The 4-Day Digital Transformation workshop at BELLS Institute was an eye-opener, especially in applying AI apps to enhance work skills. Kelvin Lee accommodated diverse learning paces.

Loh Jia Jia

SMM AI (November 2023)
Mr. Keith, our AI-driven social media marketing trainer, has revolutionized our approach by blending AI with social media strategy through his expertise and hands-on guidance.

Tan Siew Fong

NLP (March 2023)
Trainer Ms. Sylvia is very good and experienced in sharing theories and getting participants excited. Darren is always ready to support queries.

Quek Chun Ming

WIX (May 2023)
From zero to hero, I’ve learned how to create my first website in just 3 weeks. Basic IT knowledge is important for the weekly assignments.

Low Siew Yong

PPV (August 2024)
The trainer is an excellent tutor, able to coach and motivate learners to gain interest in this videography course. He is very professional in teaching and sharing knowledge.

Valliappan Ramasamy

RPA (April 2023)
A very useful technology to learn – how to reduce repetitive, error-prone manual tasks and automate the integration of applications quickly and easily.

Course Fees

SCTP Diploma in Digital Marketing with AI Integration

Full Course Fee

(Before subsidies)

SG Citizen

(21-39 years old)

or SG PR

SG Citizen

(Above 40 years old)

SG Citizen

(Eligible for Additional Funding Support)

Course Fee

$15,220.00

$15,220.00

$15,220.00

$15,220.00

SkillsFuture Funding

$0.00

$10,654.00

$13,698.00

$14,459.00

Total Nett Fee

$15,220.00

$4,566.00

$1,522.00

$761.00

GST @9%

$1,369.80

$410.94

$410.94

$410.94

Total Fee Payable

$16,589.80

$4,976.94

$1,932.94

$1,171.94

Total Fee payable via SkillsFuture Credit, $4,000 SkillsFuture (mid-career), PSEA or in cash.
Please note: As per SSG’s policy, the GST payable for all funding-eligible applicants is calculated based on prevailing GST rate after the baseline funding subsidy of 70%.
  1. SkillsFuture Funding (Baseline) Subsidy – Eligible Singapore Citizens aged 21-39 years old and PRs can enjoy up to 70% course fee subsidies.
  2. SkillsFuture Mid-Career Enhanced Subsidy (MCES) – Eligible Singapore Citizens aged 40 years old and above can enjoy up to 90% course fee subsidies.
  3. Additional Funding Support (AFS) – Eligible Singapore Citizens that meet at least one of the following eligibility criteria can enjoy up to 95% course fee subsidies:
  • Long-term unemployed individuals (unemployed for six months or more); or
  • Individuals in need of financial assistance – ComCare Short-to-Medium Term Assistance (SMTA) recipients or workfare Income Supplement (WIS) recipients; or
  • Persons with Disabilities
Funding Eligibility Criteria
  • Singapore Citizens or Singapore Permanent Residents or LTVP+ holder
  • Trainees must achieve at least 75% attendance.
  • Trainees must pass all prescribed tests / assessments and attain 100% competency.
  • BELLS Institute of Higher Learning reserves the right to claw back the funded amount from the Trainee if he/she did not meet the eligibility criteria.
Remarks
  1. Eligible Singapore Citizens can use their SkillsFuture Credit to offset course fee payable after funding.
  2. Eligible Singapore Citizens can use their PSEA (Post Secondary Education Account) funds to offset course fee payable after funding.
  3. Eligible NTUC – UTAP funding for NTUC members.

FAQs

What Are The Fundings Available?
  • Enhanced funding subsidy of up to 90% of course fees for Singapore Citizens aged 40 years old and above under SkillsFuture Mid-Career Enhanced Subsidy
  • $4000 SkillsFuture (Mid-Career) Credit Top-Up Eligible
  • Additional course fee funding support of up to 95% of course fees for jobseekers with greater needs. Individuals must be Singapore Citizens and meet one of following eligibility criteria:
    • Long-term unemployed individuals (unemployed for six months or more); or
    • Individuals in need of financial assistance – Com Care, Short-to-Medium Term Assistance (SMTA) recipients or Workfare Income Supplement (WIS) recipients; or
    • Persons with Disabilities
  • Additionally, individuals can use their Skills Future Credit (opening and top-up), Additional SkillsFuture Credit (Mid-Career Support) and PSEA (Post-Secondary Education Account) Funding to offset the balance course fees for SCTP
What is the career path of a Digital Marketer?

The typical career paths for digital marketing executives can vary based on specialization and experience. Here are some common career progressions for digital marketing professionals:

Entry-Level Positions:

  • Digital Marketing Assistant
  • Email Marketing Specialist
  • Social Media Specialist

Mid-Level Positions:

  • Digital Marketing Specialist
  • SEO Manager
  • Social Media Manager

Senior-Level Positions:

  • Digital Marketing Director
  • Head of Marketing
  • Chief Marketing Officer
What are the minimum entry requirements?
  • Singapore Citizens, Singapore permanent residents, and holders of Long-term Visit Pass plus (“LTVP+ Holders”) who are aged 21 years old and above
  • At least 3 GCE ‘O’ Level Passes including English Language with C6 pass or Higher Nitec or Equivalent
  • Be able to listen, speak, read and write English at a proficiency level equivalent to WSQ Workplace Literacy (WPLN) Level 4
  • Possess the right attitude to complete the programme and seek employment in the related field of training.
What are the career support & placement opportunities?
  • You will be assigned to a career coach who will help you to build your personal brand and sharpen up your interview skills for your future job applications.
  • Get one to one help in crafting a resume, cover letter and LinkedIn Profile that succinctly showcases your newly developed skills while crafting your relevant transferable skills for the sector you are applying for.
May I get an overview of the course?

Upon completion of the (SCTP) Diploma in Digital Marketing and AI Integration, learners gain expertise to proficiently integrate AI into digital marketing strategies.
They acquire skills in formulating comprehensive digital plans, executing AI-driven advertising campaigns, mastering social media and content strategies, optimizing SEO techniques, developing websites using WordPress, creating compelling visual content, implementing email marketing automation, harnessing analytics insights, and managing personal branding.
Graduates emerge equipped to navigate dynamic digital landscapes, solve real-world marketing challenges innovatively, and drive impactful results through cutting-edge AI-integrated strategies.

Who are the instructors of the course?

The SCTP Digital Marketing trainers are led by a team of distinguished industry practitioners, each bringing a wealth of real-world experience and expertise. Our trainers are not just educators; they are leading professionals who have honed their skills in the dynamic world of digital marketing. They come from a diverse range of backgrounds, including digital agencies. Their qualifications are a blend of academic achievements and substantial practical experience, ensuring they are well-equipped to provide a comprehensive and current perspective on the digital marketing landscape.

Beyond their professional accomplishments, our trainers are passionate educators committed to delivering an engaging and interactive learning experience. They understand the importance of staying abreast with the latest trends and tools in digital marketing, and they bring this cutting-edge knowledge into the classroom. Their teaching methodology is hands-on, reflecting the real-world challenges and opportunities in digital marketing. By learning from these seasoned experts, our students gain not only theoretical knowledge but also practical insights that are immediately applicable in their professional lives.

View Our Trainers →

How Are Our Programmes Conducted?
  • Classroom-based training facilitated by experienced trainers.
  • Online self-paced learning outside of in-class training hours.
  • Assessments will be through questionnaires, projects, and portfolio building, all of which will be conducted physically in the presence of the trainer at International Plaza.
  • Average teacher-learner ratio is 1 : 20
  • The current class period is from November 19th to April 10th 2025

Request for a callback

Our team will reach out to you within 1-2 working day(s).

Struggling to find the perfect Schedule

Reach out to us via WhatsApp for more information:
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Hear What Our Learners Say

Experience top-notch learning with BELLS – Singapore’s finest!

Rachel Tan Wen Yen

DTF (June 2023)
The 4-Day Digital Transformation workshop at BELLS Institute was an eye-opener, especially in applying AI apps to enhance work skills. Kelvin Lee accommodated diverse learning paces.

Loh Jia Jia

SMM AI (November 2023)
Mr. Keith, our AI-driven social media marketing trainer, has revolutionized our approach by blending AI with social media strategy through his expertise and hands-on guidance.

Tan Siew Fong

NLP (March 2023)
Trainer Ms. Sylvia is very good and experienced in sharing theories and getting participants excited. Darren is always ready to support queries.

Quek Chun Ming

WIX (May 2023)
From zero to hero, I’ve learned how to create my first website in just 3 weeks. Basic IT knowledge is important for the weekly assignments.

Low Siew Yong

PPV (August 2024)
The trainer is an excellent tutor, able to coach and motivate learners to gain interest in this videography course. He is very professional in teaching and sharing knowledge.

Valliappan Ramasamy

RPA (April 2023)
A very useful technology to learn – how to reduce repetitive, error-prone manual tasks and automate the integration of applications quickly and easily.
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Get In Touch With BELLS

Our team will reach out to you within 1 – 2 working day(s).

HQ Address

2 Leng Kee Road, Thye Hong Centre #04-08, Singapore 159086

Phone

+65 64733936
(Mon-Fri, 9am-6pm)
(for Customer Service)

Email

[email protected]
[email protected]

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Programme Partner for CET Programmes (Infocomm Tech Sector)

PEI Registration No.: 200810205H


Period of Registration:
18 Mar ’23 – 17 Mar ’29

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Our Trainers

Instructor NamePart Time/ Full TimeHighest QualificationAwarding Body
Akshay SachdevaAssociate (Part-time)MasterNational University of Singapore
Amaresh SahooAssociate (Part-time)BachelorVellore Institute of Technology
Arasanipalai Mohan AdityaAssociate (Part-time)MasterNational University of Singapore
Archana SakpalAssociate (Part-time)M.PhilMKU India
Bishmer SekaranAssociate (Part-time)Postgraduate DiplomaNgee Ann Polytechnic
Chan See Wei ShawnAssociate (Part-time)BachelorTexas A&M University (USA)
Chew Si Min EstherAssociate (Part-time)BachelorRMIT University
Chua Ser Liang RaymondAssociate (Part-time)DiplomaTemasek Polytechnic
Desmond Sek Kar WaiAssociate (Part-time)MasterNational University of Singapore
Dipayan SarkarAssociate (Part-time)MasterKarnataka State Open University India
Fan Yeng LoonAssociate (Part-time)GCE A LevelAnderson JC
Fu Guoyong DerrickAssociate (Part-time)DiplomaSingapore Polytechnic
Lam Wooi Tong ValtonAssociate (Part-time)BachelorUniversity of Western Sydney
Leslie Chan Tai KuanAssociate (Part-time)DiplomaTMC Business School
Lim Chin Cheng AndrewAssociate (Part-time)BachelorRoyal Melbourne Institute of Technology
Mosbergen Nigel Alphonsus WilliamAssociate (Part-time)DiplomaMiddlesex Polytechnic (London)
Neo Han WeiAssociate (Part-time)MasterNational University of Singapore
Ng Pei YuAssociate (Part-time)DiplomaNgee Ann Polytechnic
Pranav DubeyAssociate (Part-time)MasterAsia Pacific University
Pranjal DubeyAssociate (Part-time)MasterNational University of Singapore
Priya Prasad SadhaleAssociate (Part-time)MasterSavitribai Phule Pune University
Reddivari BhavaniAssociate (Part-time)BachelorJawaharlal Nehru Technological University
Seek Kwai Seng StevenAssociate (Part-time)BachelorSIM University of London
Sharanya RaviAssociate (Part-time)PhDUniversiti Putra Malaysia
Shermann Ishmael RazalAssociate (Part-time)BachelorNational University of Singapore
Sia Hua LimAssociate (Part-time)BachelorUniversity of Bradford
Sunit JhaAssociate (Part-time)MasterKSV University
Swapnil PandeyAssociate (Part-time)BachelorBirla Institute of Technology and Science Pilani
Teng Chee YeenAssociate (Part-time)DiplomaUniversity of Technology Sydney
Vadhavkar Aarushi AmolAssociate (Part-time)MasterSinhgad Institute of Mgmt
Wong Kum Moon DesmondAssociate (Part-time)DiplomaPSB Singapore
Yeo Wei Jiunn KeithAssociate (Part-time)BachelorSIM University
Yuen Chee Kuen KeithAssociate (Part-time)BachelorRoyal Melbourne Institute of Technology

Our Trainers

Instructor NamePart Time/ Full TimeHighest QualificationAwarding Body
Chan Teck SengAssociate (Part-time)DiplomaNanyang Polytechnic
Chan Wai YeeAssociate (Part-time)BachelorNational University of Singapore
Choo Swee Jin (Gavin)Associate (Part-time)DiplomaComsertrac Computer School
Goh Guiqing JocelynAssociate (Part-time)BachelorUniversity of London
Heng Wee Bin EricAssociate (Part-time)BachelorSingapore University of Social Sciences
Jimmy Hung Jun MingAssociate (Part-time)BachelorMurdoch University
Kelvin Koo Kiat HoongAssociate (Part-time)BachelorNational University of Singapore
Kenny Low Kwan HowAssociate (Part-time)MasterCalifornia State University
Kwok Zhong LiAssociate (Part-time)MasterUniversity of Adelaide
Lee Kin NamAssociate (Part-time)Advanced DiplomaSingapore Polytechnic
Lee Wei Rong ShaunAssociate (Part-time)BachelorJames Cook University
Leslie Chan Tai KuanAssociate (Part-time)DiplomaTMC Business School
Lin XuanbinAssociate (Part-time)BachelorUniversity College Dublin
Mosbergen Nigel Alphonsus WilliamAssociate (Part-time)DiplomaNational University of Ireland
Puan Ziyang ChristopherAssociate (Part-time)MasterQuantic School of Business and Technology
Sandra TanAssociate (Part-time)BachelorRoyal Melbourne Institute of Technology University
Sia Hua LimAssociate (Part-time)BachelorUniversity of Bradford
Song Young Hua (Benjamin)Associate (Part-time)BachelorNanyang Technological University
Tan Kok ChuanAssociate (Part-time)DiplomaSingapore Polytechnic
Tan Ying Zhi (Adeline)Associate (Part-time)Bachelor DegreeUniversity of London
Teng Chee YeenAssociate (Part-time)BachelorUniversity of Technology Sydney
Yap Kian HuatAssociate (Part-time)DiplomaMDIS
Yeo Wei Jiunn KeithAssociate (Part-time)BachelorSIM University
Yuen Chee Kuen KeithAssociate (Part-time)BachelorRoyal Melbourne Institute of Technology

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